Bwin.party Announces New Partners from the United States

Recently, Jim Ryan, co-CEO of Bwin.party said that the company was in negotiations with potential partners from the United States and its online gambling market. He refused to mention the names of the partners and has remained silent on the issue since. The announcement regarding the partnership has been made by the American partners rather than Bwin.party.

The New U.S Partners

MGM Resorts International and Boyd Gaming Corporation announced their collaboration with major European online gaming player, Bwin.party, to create online gambling sites for the American market. This deal, however, is dependent on the regulation and legalization of online casinos for real money in the United States . Based on the agreement among the three companies, they will jointly own the new online gaming company. It will offer online gambling options to customers in the U.S, using some of Bwin.party’s top brands.

The ownership will be divided – with Bwin.party claiming 65% of the company; MGM Resorts 25% and Boyd 10%. MGM Resorts and Boyd Gaming have separate agreements which give them the ability to offer their own online gambling sites featuring their brands by using Bwin.party’s gaming technology platforms.

The most recent agreement will give Bwin.party an entry point into the online gaming market in America as soon as it is legalized. This market has been valued at $3-$5 billion in a year. According to the Union Gaming Group’s Bill Lerner, this joint venture could capture more than 20% of the market.

According to Jim Ryan, arrangements have been made to prepare for the next step. He said that the company can foresee a lot of Boyd, Bwin.party and MGM sites working to acquire players. Las Vegas-based agent for online players, Brian Balsbaugh, said that this agreement will make Jim Ryan one of the most powerful people in the online gaming world.

Why Choose Bwin.party

Keith Smith, CEO of Boyd Gaming, said that stake holders’ individual sites will complement each other and increase liquidity. He and Jim Murren, Chairman of MGM Resorts, said that Bwin.party was the logical choice for a partner because of its status in the European markets. Smith said that for narrowing down the choice, compliance was an essential aspect. This is because integrity is valued highly at Boyd Gaming.

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